Ready, Set, Grow: Applying Growth Marketing at Work | Online

About this class

Geared for entrepreneurs and marketers that need to identify ways to scale their business, this course will help you be more nimble and efficient with your marketing efforts. For resource strapped organizations, a great challenge is where to focus your time and energies. The course borrows from the scientific method, agile, and design thinking to impart knowledge, a mindset, and tools to experiment, learn, identify and scale growth channels. You will learn a process that you can apply to growth experiments via paid advertising, SEO, email marketing, social media and more.

Takeaways

• Learn a methodology and mindset for growth marketing experimentation.
• Practice marketing experiments that will help your organization learn quickly.
• Use analytics to properly track and understand the results of experiments.

Prereqs & Preparation

• Have an existing product service or business that they are trying to promote. Access and previous exposure to Google Analytics.
• Students that have taken Digital Marketing welcome.