Introduction to Growth Hacking
Howard Kingston
Founder & Marketer
About This Workshop
What is growth hacking? Is it an alternative to marketing? Is it just about conversion rate optimisation? What about APIs? Is it completely legal? Is it only for coders? Is it a technique or state of mind?
In this session we'll explore why Growth Hacking has become one of the biggest buzz terms and how a number of highly successful startups have used growth hacking techniques to achieve unprecedented levels of success.
We'll look at a variety of different growth hacks, tips and tricks that cleverly utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product.
This session will also teach you how create a structured framework that focus these techniques on the areas that will make the biggest difference to your business.
Takeaways
In this class, participants will learn:
- growth hacking and its origins
- a range of growth hacking tips and tricks to be applied to your business
- know-how to create and apply the growth Hacking cycle and funnel
- what 3rd party tools to use and when
- how to plan and execute speedy testing to validate decision making
This is a beginners workshop for people interested in finding out more about growth hacking and how it might be relevant to their business. No coding skills necessary.
Preparation
This is a beginner class aimed at people who understand the importance of data but don’t necessarily know where to start or have gotten stuck.
About the Instructor
Howard Kingston Founder & Marketer
From gaming to mobile ads to adventure sports, there’s a reason why world changing entrepreneurs turn to Howard to help launch and grow their businesses. He’s been there and done it, as a founder, as a VP Marketing, as a coach. He’s one of the few ‘Growth Hackers’ that has actually done it. Launching & growing gaming startup I Am Playr from zero to 15 million users. Two of the last three businesses he’s helped launch have been acquired. The third has offices worldwide, raised millions in VC investment & are well on their way. He co-founded Adludio, who Nike, Unilever, Sony & 100+ more Fortune 500 brands turn to for their mobile advertising. Adludio were named ’Best Marketing / Advertising business in Europe’ by TechCrunch in 2016, and are a global partner for SnapChat. He helped launch Zip World London..’the world’s biggest, fastest city zip wire’, opposite Big Ben on London’s South Bank. It attracted over 30,000 riders in 10 weeks…..getting acquired shortly after takeoff.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
