Introduction to Google Analytics
8

Wednesday, 8 February

6:30 9:30 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington , D.C. 20005
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

Introduction to Google Analytics

Daniel Mancini Photo


Analytics Manager, HZDG

8

Wednesday, 8 February

6:30 9:30 pm EST

GA D.C., 1776

1133 15th Street NW, 8th Floor
Washington , D.C. 20005
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

About This Class

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, and dashboards
  • Create automated alerts and scheduled reports
  • Learn to identify exceptions and surface actionable insights
  • Export data for further analysis in Excel
  • Design useful charts for sharing with colleagues or clients

Prereqs & Preparation

It would be useful to have a basic understanding of Excel, but we will cover it in class as well. Bring a laptop. Please have Google Analytics accessible on your computer.

About the Instructor

Daniel Mancini Photo

Analytics Manager,
HZDG

Daniel Mancini has been enjoying pulling clear insights out of cloudy datasets for over 10 years. Through deep-dive analysis, he has provided actionable solutions to problems in digital user experience, social content optimization, and mobile product development for clients ranging from small not-for-profit organizations, fortune 500 companies, full stack creative agencies, and the federal government. While hailing from the D.C. metro area, he currently heads the analytics vertical at HZDG, an integrated marketing agency in Maryland.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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