Introduction to Google Analytics
29

Tuesday, 29 December

6 8 pm EST

FREE!
Cost

In Partnership With:

International Rescue Committee logo

Questions? Read our FAQs

Introduction to Google Analytics | December 29

Daniel Heerkens Photo


Regional Managing Director, 2Stallions

29

Tuesday, 29 December

6 8 pm EST

Online

Anywhere
Online
FREE!
Cost

In Partnership With:

International Rescue Committee logo

Questions? Read our FAQs

About This Workshop

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Understand how to track goals and goal funnels
  • Learn to identify exceptions and surface actionable insights

Preparation

  • This class is taken completely online
  • We will provide a link to the platform upon registration and 24 hours before the class

Optional:

About the Instructor

Daniel Heerkens Photo

Regional Managing Director,
2Stallions

Daniël is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is now co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko,Ping An, Bosch,CNN,Stanley Black & Decker,Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.

About Our Partners

International Rescue Committee

For every eligible individual who registers for these Featured Workshops, held from November 10, 2020 to December 30, 2020, GA will donate $1 USD to the International Rescue Committee up to $150,000.

The International Rescue Committee helps people whose lives and livelihoods are shattered by conflict and disaster to survive, recover, and gain control of their future. For more information visit www.rescue.org.

For the full terms and conditions of this donation promotion please click here.

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