Introduction to Google Analytics
30

Monday, 30 September

6:30 9:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total
`

Questions? Read our FAQs

Introduction to Google Analytics | September 30

Quaison Carter Photo


Founder / Consultant, Built Within

30

Monday, 30 September

6:30 9:30 pm EDT

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$99 USD
Regular Ticket
$99 USD
Total
`

Questions? Read our FAQs

About This Workshop

Google Analytics is a free tool that empowers you to measure what people are doing on your website or app. In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. Starting with you an exercise to identify what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward. This class will enable you to use data to create a remarkable experience for your customers.

Takeaways

  • Learn best practices to setup a Google Analytics account
  • Find your way around your Google Analytics account and learn basic terminology
  • Identify the metrics that matter to your business and how to measure these in Google Analytics
  • Learn how to export and share reports and export data
  • Find out which marketing campaigns and pages on your website create the most business value
  • Create custom segments, reports and dashboards
  • Learn the basics of tracking goals, campaigns, conversions and events

Preparation

Bring a laptop to class. If you have Google Analytics on your website or app, you can use your own Google Analytics account to learn in class. If you have access to your company’s account but are not an Admin User, you may want to also use the Demo Account so you can learn about all the features. If you do not have a Google Analytics account yet, you can use the Google Analytics Demo Account. Here’s how to set it up:

About the Instructor

Quaison Carter Photo

Founder / Consultant, Built Within

Quaison ("Kway-sin") Carter is a marketing strategist, consultant, and educator.

His focus is on delivering best in class performance marketing strategy for brands, agencies, and professionals looking to deepen their tactical foundation and strategic best practices in-house or create a better hybrid relationship with agency partners.

Since 2015 Quaison has been an instructor at General Assembly helping to build and facilitate the digital marketing curriculum on and off campus with courses that range from setting up Google Analytics, SEO Tactics, to creating persona-driven multichannel go to market strategies.

As a consultant, Quaison works with recognized Fortune 500 companies around the world like ExxonMobil and IMG/Endeavor, to startups and mid-size companies looking to identify/establish a brand strategy. A lot of his work is around training teams to become technical, objective orientated performance marketers and thinkers. He also does speaking engagements and workshops at a number of events and platforms including Entreprenuer.com and Social Media Week.

Previously, Quaison was the founding Head of Marketing at Hungry, which was later acquired by FIG where he oversaw all Organic and Performance marketing (Paid Search, Social, SEO, misc biddable channels and Digital Strategy) for clients including Macy's, Virgin Atlantic, Benjamin Moore, Casper, Bright Health Insurance and more.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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