Introduction to Google Analytics
10

Thursday, 10 December

1 4 pm EST

GA London (Livestream)

Online Class
Livestream
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

Introduction to Google Analytics | December 10

Ian Howie Photo


Growth Marketing Consultant, AdGrow.com

10

Thursday, 10 December

1 4 pm EST

GA London (Livestream)

Online Class
Livestream
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

About This Workshop


This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop.

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Understand how to track goals and goal funnels
  • Learn to identify exceptions and surface actionable insights

Preparation

About the Instructor

Ian Howie Photo

Growth Marketing Consultant,
AdGrow.com

Ian is a Growth Marketer with over 18 years worth of experience in Search, Digital Analytics and Online Conversion.

Ian has worked with a full range of clients and verticals, including: Vodafone, Standard Life, BMW, Argos, Burberry, Haymarket, Procter & Gamble, Amnesty International, National Geographic, Wicks, and EDF Energy to name just a few.
Ian has been a guest at Google's HQ in Mountain View and has attended super secret Google partner conferences.

Ian has been a contributor to the Wordtracker Academy and had published two Wordtracker books on Google AdWords (Google AdWords PPC Masterclass and PPC Basics).

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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