Introduction to Google Analytics
19

Monday, 19 December

7 9 pm HKT

GA Hong Kong, Garage 8F

8F, 33 Des Voeux Road Central
Hong Kong
$325 HKD
Regular Ticket
$325 HKD
Total

Questions? Read our FAQs

Introduction to Google Analytics

Oscar Venhuis Photo


Digital Marketing Specialist

19

Monday, 19 December

7 9 pm HKT

GA Hong Kong, Garage 8F

8F, 33 Des Voeux Road Central
Hong Kong
$325 HKD
Regular Ticket
$325 HKD
Total

Questions? Read our FAQs

About This Class

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, and dashboards
  • Create automated alerts and scheduled reports
  • Learn to identify exceptions and surface actionable insights
  • Export data for further analysis in Excel
  • Design useful charts for sharing with colleagues or clients

Prereqs & Preparation

It would be useful to have a basic understanding of Excel, but we will cover it in class as well. Laptops are welcomed but not necessary.

About the Instructor

Oscar Venhuis Photo

Digital Marketing Specialist

Oscar is the partner and director at theDesk in Hong Kong, a 8,000 square feet co-working space. Beside helping brands in Asia to grow their business through digital marketing workshops and training he is instructing for General Assembly and Google as well. For the last 15 years Oscar has worked with international clients such as Guggenheim, UBS, Nike, Star Wars, 7 Eleven, Asia Society and Prudential

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.