Introduction to Google Analytics
4

Tuesday, 4 April

6 8 pm CDT

GA Chicago, SPACE

444 N Wabash Avenue, 5th Floor
Chicago , IL 60611
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

Introduction to Google Analytics

Heidi Massey Photo


Freelance Consultant

4

Tuesday, 4 April

6 8 pm CDT

GA Chicago, SPACE

444 N Wabash Avenue, 5th Floor
Chicago , IL 60611
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

About This Class

Google Analytics is an incredibly robust, free tool for gathering and analyzing your website’s traffic data. In this class, we’ll cover the different functionalities of Google Analytics so that you will be able to easily access the data with a clear understanding of what actually matters. We’ll take a hands-on look at the different types of data available in your site’s analytics. We’ll uncover the tips and best practices that will empower you to stop guessing and instead make data based decisions. And we’ll look at free tools that, when used in combination with Google Analytics, will elevate your ability to effectively analyze your website data and utilize that information to inform your digital marketing decisions in new and exciting ways.

Takeaways

  • Learn the basic navigation and interface of Google Analytics
  • Get acquainted with basic terminology to understand key metrics
  • Be able to identify the metrics that matter for your specific business case, identify actionable insights, and learn how to use them to make educated decisions
  • Create custom segments, goals, URLs, and dashboards
  • Create automated alerts and scheduled reports
  • Design useful charts for sharing with colleagues and clients

Prereqs & Preparation

Please bring a laptop to class if you have one. If possible, Google Analytics should already be installed on your website. You will have the opportunity to practice what you learn throughout the class. If your website does not have Google Analytics installed, you will be able to partner with someone else in the class.

About the Instructor

Heidi Massey Photo

Freelance Consultant

Heidi Massey is a freelance consultant through her company CommunityConnective. As a passionate connector, Heidi works with businesses and nonprofits, helping them to connect with their targeted audiences in digital spaces. She does this by working with her clients to create effective digital marketing and website strategies, and utilizing Google AdWords and Facebook ads to increase sales and brand awareness for clients. Heidi is an ardent believer in the importance and value of data and Google Analytics, and has taught hundreds of people how to harness the magic of Google Analytics for their business or nonprofit.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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