Introduction to Google AdWords
7

Wednesday, 7 December

6:30 9:30 pm PST

GA Los Angeles (Santa Monica)

1520 2nd Street
Santa Monica , CA 90401
$50 USD
Regular Ticket
$50 USD
Total

Questions? Read our FAQs

Introduction to Google AdWords

Jordan Bell Photo


CMO & Partner, FansAgency.com, LLC

7

Wednesday, 7 December

6:30 9:30 pm PST

GA Los Angeles (Santa Monica)

1520 2nd Street
Santa Monica , CA 90401
$50 USD
Regular Ticket
$50 USD
Total

Questions? Read our FAQs

About This Class

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.

Takeaways

  • Define key advantages to creating a Google ad campaign.
  • Explain the difference in volume between low and high intent search campaigns.
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign.
  • Use tools to analyze how effective keywords are at generating clicks and leads.
  • Describe the impact that ad relevance has on converting prospects to users and customers.
  • Learn strategic methods to create effective ad copy.

Prereqs & Preparation

None.

Please bring a laptop, pencil, and paper.

About the Instructor

Jordan Bell Photo

CMO & Partner,
FansAgency.com, LLC

Jordan is a digital marketing expert with a passion for combining rock-solid market strategy with powerful online technologies. He’s deployed countless campaigns and managed marketing functions in lead generation, marketing automation, search and display advertising, SEO, email, social, website, analytics, content, PR, and more. Jordan developed his career in a variety of industries including advertising, technology, legal, hospitality, insurance, music, and publishing. He received his bachelor’s degrees in Business Administration and Music Business from the State University of New York. Jordan has his MBA from UCLA’s Anderson School of Management.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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