Introduction to Google AdWords
16

Thursday, 16 November

7 9 pm HKT

GA Hong Kong, Garage 8F

8F, 33 Des Voeux Road Central
Hong Kong
$325 HKD
Regular Ticket
$325 HKD
Total

Questions? Read our FAQs

Introduction to Google AdWords

Tina Goguia Photo


Senior Digital Marketing Specialist, WILD

16

Thursday, 16 November

7 9 pm HKT

GA Hong Kong, Garage 8F

8F, 33 Des Voeux Road Central
Hong Kong
$325 HKD
Regular Ticket
$325 HKD
Total

Questions? Read our FAQs

About This Class

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.

Takeaways

  • Define key advantages to creating a Google ad campaign.
  • Explain the difference in volume between low and high intent search campaigns.
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign.
  • Use tools to analyze how effective keywords are at generating clicks and leads.
  • Describe the impact that ad relevance has on converting prospects to users and customers.
  • Learn strategic methods to create effective ad copy.

Prereqs & Preparation

None.

Prep:

  • Please bring a laptop, pencil, and paper.

About the Instructor

Tina Goguia Photo

Senior Digital Marketing Specialist,
WILD

Tina has seven years of Digital Marketing experience and she is a former Googler and Facebook employee. Based out of their European headquarters in Dublin Ireland, she spent five years helping SMB's (Small Medium Businesses) and large corporations to leverage both platforms in terms of advertising strategy.

Currently, she lives in Hong Kong and works at WILD (http://wild-at-heart.net/), a full-service International agency that provides all round Digital Solutions as a Senior Digital Marketing Specialist, where she is helping companies grow by developing the right online strategies.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.