Introduction to Google AdWords
27

Monday, 27 March

7 9 pm HKT

GA Hong Kong, Garage 8F

8F, 33 Des Voeux Road Central
Hong Kong
$325 HKD
Regular Ticket
$325 HKD
Total

Questions? Read our FAQs

Introduction to Google AdWords

Adriana Lica Photo


Digital Commercialisation Lead, HSBC

27

Monday, 27 March

7 9 pm HKT

GA Hong Kong, Garage 8F

8F, 33 Des Voeux Road Central
Hong Kong
$325 HKD
Regular Ticket
$325 HKD
Total

Questions? Read our FAQs

About This Class

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.

Takeaways

  • Define key advantages to creating a Google ad campaign.
  • Explain the difference in volume between low and high intent search campaigns.
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign.
  • Use tools to analyze how effective keywords are at generating clicks and leads.
  • Describe the impact that ad relevance has on converting prospects to users and customers.
  • Learn strategic methods to create effective ad copy.

Prereqs & Preparation

None.

Prep:

  • Please bring a laptop, pencil, and paper.

About the Instructor

Adriana Lica Photo

Digital Commercialisation Lead,
HSBC

Currently as the Digital Commercialisation Lead at HSBC, Adriana is part of the global Digital Transformation agenda, working on digital investment and new business model projects. Previously, having worked as the Digital Marketing Manager at Swire Properties and Head of Design at Lowe Profero, she has lead digital strategies and APAC wide marketing campaigns for such brands as Apple, Diageo, DFS, KFC, Lexus, Lufthansa, and many more.

Adriana is also a mentor for the Credit Suisse’ Young Founders School, which aims to educate, connect and inspire the next generation of founders in Hong Kong. As a frequent instructor at General Assembly, she continues to contribute to the education cause, and in her spare time, she is a budding entrepreneur having founded the local eCom flower shop - www.BloomBoxHK.com, and a social impact startup, www.GoodwillCollective.com.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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