Introduction to Google AdWords
16

Tuesday, 16 January

7 9 pm EST

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta, GA 30308
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

Introduction to Google AdWords

Erin Martin Photo


Marketing Strategist, 352 Inc.

16

Tuesday, 16 January

7 9 pm EST

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta, GA 30308
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

About This Class

Have you ever seen the ads at the top and bottom of search results when you type something into Google? Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword targeting, how to design effective ad copy, and how to estimate your ad’s success.

Takeaways

  • Define key advantages to creating a Google ad campaign.
  • Determine which keywords to target based on popular search terms
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign.
  • Use tools to analyze how effective keywords are at generating clicks and leads.
  • Describe the impact that ad relevance has on converting prospects to users and customers.
  • Learn strategic methods to create effective ad copy.

Prereqs & Preparation

Please bring a laptop. Have a Google account (can be a Gmail).

About the Instructor

Erin Martin Photo

Marketing Strategist,
352 Inc.

Erin is a recent General Assembly's full-time Web Development program and is a true digital native. Having worked with a wide range of clients to strategize and launch digital marketing campaigns through key channels including paid search, display, email, social, and content marketing. She works as a Marketing Strategist at 352 Inc, a digital product development agency in Midtown, where she crafts cross-channel digital campaigns for her clients. She carries a special skill set for technical marketing and analytics.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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