Introduction to Google Ads | March 30
Heidi Massey
Chief Connector and Community Builder,
CommunityConnective
About This Workshop
Want a hands on workshop for Google AdWords?
This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform.
By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for ROI, and examined targeting methods. No experience with AdWords is required.
General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.
If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.
Takeaways
- Leveraging Adwords to uniquely drive consistent, high-quality, and profitable traffic to your website or business
- Create, develop, and optimize your own Google AdWords campaigns
- Identify keywords that are most effective at driving leads or sales
- Apply keyword match types to drastically increase Return on Ad Spend
- Learn how ad relevance reduces ad costs while increasing conversion of prospects to customers
- Utilize free ad extensions to increase page real estate, click through rates, and lower cost
- Apply strategic methods to create effective ad copy
- Run ads even if you rank organically on a keyword
Preparation
Optional: You have identified a website or landing page that you want to send traffic to.
- You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
- This class will occur completely online using Zoom.
- Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
- Each individual class participant must have purchased a ticket
About the Instructor
Heidi Massey
Chief Connector and Community Builder,
CommunityConnective
Heidi Massey is a freelance consultant through her company CommunityConnective. As a passionate connector, Heidi works with businesses and nonprofits, helping them to connect with their targeted audiences in digital spaces. She does this by working with her clients to create effective digital marketing and website strategies, and utilizing Google Ads and Facebook ads to increase sales and brand awareness for clients. Heidi is an ardent believer in the importance and value of data and Google Analytics, and has taught hundreds of people how to harness the magic of Google Analytics for their business or nonprofit.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
Community Code of Conduct
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
