Introduction to Google Ads
30

Wednesday, 30 December

5 8 pm EST

GA Detroit (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

Introduction to Google Ads | December 30

Kelly Aratoon Photo


Founder, The Falling Agency

30

Wednesday, 30 December

5 8 pm EST

GA Detroit (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Workshop

Want a hands on workshop for Google AdWords?

This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform.

By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for ROI, and examined targeting methods. No experience with AdWords is required.


The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.


General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

  • Leveraging Adwords to uniquely drive consistent, high-quality, and profitable traffic to your website or business
  • Create, develop, and optimize your own Google AdWords campaigns
  • Identify keywords that are most effective at driving leads or sales
  • Apply keyword match types to drastically increase Return on Ad Spend
  • Learn how ad relevance reduces ad costs while increasing conversion of prospects to customers
  • Utilize free ad extensions to increase page real estate, click through rates, and lower cost
  • Apply strategic methods to create effective ad copy
  • Run ads even if you rank organically on a keyword

Preparation

Optional: You have identified a website or landing page that you want to send traffic to.


  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket

About the Instructor

Kelly Aratoon Photo

Founder,
The Falling Agency

Kelly Aratoon is the founder of The Falling Agency, a boutique digital agency focusing on search marketing. While her clients range from those you’ve never heard of to those you definitely have, each get the same attention to detail and quest for SERP greatness.

Kelly graduated from the University of Georgia and is obsessed with her Goldendoodle. She has a strong background in managing digital media with an emphasis on search. After spending nearly a decade working in PR and marketing for multimillion dollar brands and startups, Kelly knows what truly drives conversions and lasting brand impact. She is certified in the Google suite of products and regularly speaks about paid and organic search at local universities.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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