Introduction to Google Ads
28

Tuesday, 28 April

6 9 pm CDT

GA Chicago @ 150 N Wacker

150 N Wacker, Suite 2600
Chicago, IL 60606
$45 USD
Regular Ticket
$45 USD
Total

Questions? Read our FAQs

Introduction to Google Ads | April, 28

Heidi Massey Photo


Chief Connector and Community Builder, CommunityConnective

28

Tuesday, 28 April

6 9 pm CDT

GA Chicago @ 150 N Wacker

150 N Wacker, Suite 2600
Chicago, IL 60606
$45 USD
Regular Ticket
$45 USD
Total

Questions? Read our FAQs

About This Class

Google Ads is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Participants will learn what makes the most effective ad copy, how to target audiences through selecting the right keywords, and what data and results really matter.

Takeaways

  • Define key advantages of creating a Google Ads campaign
  • Understand what relevance, landing page, and click thru rate have to do with your quality score
  • Learn about tools to help generate an effective keyword list
  • Learn about statistical significance and the importance of testing everything
  • Learn about conversions, events, and other data that should guide decision-making.

Preparation

  • Please bring a laptop, pencil, and paper.

About the Instructor

Heidi Massey Photo

Chief Connector and Community Builder,
CommunityConnective

Heidi Massey is a freelance consultant through her company CommunityConnective. As a passionate connector, Heidi works with businesses and nonprofits, helping them to connect with their targeted audiences in digital spaces. She does this by working with her clients to create effective digital marketing and website strategies, and utilizing Google Ads and Facebook ads to increase sales and brand awareness for clients. Heidi is an ardent believer in the importance and value of data and Google Analytics, and has taught hundreds of people how to harness the magic of Google Analytics for their business or nonprofit.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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