Introduction to Digital Marketing
17

Thursday, 17 August

7 9 pm PDT

GA Los Angeles (DTLA)

360 E. 2nd Street, Suite 400
Los Angeles, CA 90012
FREE!
Regular Ticket

Questions? Read our FAQs

Introduction to Digital Marketing

Alex Allper Photo


Creative Director / Consultant, Team Prime Time

17

Thursday, 17 August

7 9 pm PDT

GA Los Angeles (DTLA)

360 E. 2nd Street, Suite 400
Los Angeles, CA 90012
FREE!
Regular Ticket

Questions? Read our FAQs

About This Class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM)
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Prereqs & Preparation

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k

KPIs: https://generalassembly.wistia.com/medias/8ueeyute3o

Data: https://generalassembly.wistia.com/medias/yw8lgn96nu

Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2

Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

About the Instructor

Alex Allper Photo

Creative Director / Consultant,
Team Prime Time

Like most, when I was in college there was no such thing as digital marketing. Oh, how times have changed. I’ve worked in marketing throughout my entire career and thanks to General Assembly, was able to refine my digital marketing skill set. It’s almost impossible to start and/or keep your company in business without an online presence. I’m here to help you/your business maximize their digital marketing potential.

I am an outgoing and inspiring creative professional with extensive experience constructing campaign-driven content and bringing ideas to life using digital and integrated marketing methodologies. A proven copywriter of taglines/prose with an innate ability to capture the audience with persuasive presentations. Recognized for designing, developing, and delivering brand-activating promotions and events, while juggling multiple projects simultaneously.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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