Introduction to Digital Marketing (Online)
15

Thursday, 15 December

8 10 pm EST

FREE!
Cost

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

Introduction to Digital Marketing (Online)

Briana Severson Photo


Digital Strategy Manager, LaunchSquad

15

Thursday, 15 December

8 10 pm EST

Online

Anywhere
Online
FREE!
Cost

Sold Out!

Get on the waitlist

Be the first to know if a spot becomes available.

Add me to the waitlist

Questions? Read our FAQs

About This Class

In the always-on, always connected world the demand for digital marketing skills is greater than ever. Are you curious what digital marketing channels currently look like? Do you want to learn how marketers are engaging with their audiences? Are you considering a jump into the world of digital marketing and want to learn what it entails? Maybe you just want to get your head around the marketing jargon to determine how and where your business fits into the digital world.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business:

  • Understand how digital marketing fits within a broader marketing framework
  • Learn to develop marketing objectives and identify tactics for completing those objectives
  • Learn the essentials of branding, email marketing, content marketing, social media, SEO/SEM, and paid media
  • Learn the foundations of marketing analytics, including common metrics and KPIs, and a primer on how to navigate Google Analytics
  • Practice building out a marketing budget
  • Understand the unique marketing challenges and advantages of marketing for big v. small and B2B v. B2C companies
  • Identify key resources to use to further marketing knowledge and career development

Prereqs & Preparation

Watch the following 5 videos (3 min total)

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k KPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu Data: https://generalassembly.wistia.com/medias/yw8lgn96nu Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2 Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

  • This class is live and is taken completely online.
  • We will provide login information and a link to the platform on the day of each session.
  • You will need a computer, a strong internet connection, and an open mind to join.
  • This class is taking place in Eastern Time.

About the Instructor

Briana Severson Photo

Digital Strategy Manager,
LaunchSquad

Currently at LaunchSquad, a creative communications firm, Briana leads content, paid social, SEO, and measurement strategy development for clients in the entertainment, tech, and cybersecurity industries. Current and former clients include iHeartRadio, Fans.com, Endgame, A&E Television Networks, and Fluential (acquired by NantHealth).

Additionally, Briana is a mentor for General Assembly's Digital Marketing Circuit.

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