Introduction to Business Fundamentals | Online

About this workshop

Having a solid handle on business models and metrics is a great way to figure out what's important in a company. In this course, we’ll cover three primary business models: e-commerce, subscription, and ad-supported media. We'll also walk-through fundamental types of business analysis including financial and business modeling, funnel analysis, marketing campaign measurement, unit economics, and more.

Whether you're more curious about the "business" side of your company or looking to learn more about how today's technology companies think about metrics, this class is a great introduction to core business concepts.

Takeaways

• Learn the most common business models of modern technology companies
• Run through the most commonly used metrics
• Build simple financial and operational models