Introduction To Branding
14

Thursday, 14 November

6 8 pm MST

GA Denver @ Industry RiNo Station

3858 Walnut St
Denver, CO 80205
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

Introduction To Branding | November 14

Gabriel Cohen Photo


Chief Marketing Officer, Monigle

14

Thursday, 14 November

6 8 pm MST

GA Denver @ Industry RiNo Station

3858 Walnut St
Denver, CO 80205
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

About This Class

During this workshop, you’ll feel like you’ve been transported into a real rebrand as we go under the hood of a real rebrand, examining every step of the process. You’ll be put into the shoes of the client having to make the same real decisions.

This workshop is the ideal blend of theory and real-world application, and perfect for anyone who has a passion for brands and branding, and for building brand building skills that you’ll be able to apply in any career you choose to follow, whether you’re an entrepreneur, creating a product, work as a freelancer, or plan on pursuing a corporate career.

Takeaways

  • How to better communicate what a brand is and its importance to others
  • To appreciate and differentiate between branding and marketing
  • The steps involved in an end-end to end brand process and how they’re applied
  • The critical decision points involved in any brand initiative
  • How to conduct an assessment of any brand’s strengths and weaknesses

About the Instructor

Gabriel Cohen Photo

Chief Marketing Officer,
Monigle

Gabriel has worked on brand strategy engagements across the globe including Frontier Airlines, AT&T, Ally Financial, Deloitte, Samsung, Canadian Tourism, Telecom Italia and Banco Itau. Gabe is a member of the CMO Club, a group of leading marketers, writes regularly for Branding Magazine and was featured in the latest edition of Alina Wheeler’s book “Designing Brand Identity”.

Gabe recently completed a groundbreaking research project entitled the “New Rules of Sustaining Brand Beyond Day 2” described by Kelley Gover, Senior Global Brand Manager at Deloitte as “a framework that every brand leader should have printed and laminated on their desk”.

Gabe holds a B.A in Economics from the University of York and an MBA from Kelley School of Business, Indiana University.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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