Introduction To Branding

Denver Campus

GA Denver @ Industry RiNo Station
3858 Walnut St
Denver CO 80205

Past Locations for this Class

Introduction To Branding | Denver

14
Attend the next event on Thursday, 14 November.

Denver Campus

GA Denver @ Industry RiNo Station
3858 Walnut St
Denver CO 80205

Past Locations for this Class

About this class

During this workshop, you’ll feel like you’ve been transported into a real rebrand as we go under the hood of a real rebrand, examining every step of the process. You’ll be put into the shoes of the client having to make the same real decisions.

This workshop is the ideal blend of theory and real-world application, and perfect for anyone who has a passion for brands and branding, and for building brand building skills that you’ll be able to apply in any career you choose to follow, whether you’re an entrepreneur, creating a product, work as a freelancer, or plan on pursuing a corporate career.

Takeaways

  • How to better communicate what a brand is and its importance to others
  • To appreciate and differentiate between branding and marketing
  • The steps involved in an end-end to end brand process and how they’re applied
  • The critical decision points involved in any brand initiative
  • How to conduct an assessment of any brand’s strengths and weaknesses

"Gabriel's teaching style favors real-world application versus theory and I left the class learning something new - and with lots of ideas!" - Kat

"I spent two years working for the brand team of a fortune 500 company but when I moved to a startup found myself in need of help and expertise in creating a brand from scratch. Since I am not a true beginner I wasn't sure if an intro to branding course would be a good fit, but decided to try it out anyways. The class was exactly what I was looking for! Gabriel was able to take really complex strategy and distill it down so it's relatable and tangible. To be honest I was surprised that someone with his level of experience was taking the time to teach a course but he seemed to just truly enjoy teaching and even stayed an hour late with us and met up with me later to offer some words of wisdom as I took the class material and put it into action. I can't say enough great things about this course! I would recommend it to anyone seeking to build their customer engagements!" -Caroline

"I really enjoyed Gabriel's Intro to Branding class at General Assembly. I have been talking about it a lot since! I loved the hands-on work especially. It isn't often you get to hear from people at different agencies in small settings." - Jillian

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