Introduction to Analytics with Mixpanel | New York City

About this workshop

Become a pro at the analytics software used by tech giants like Uber, Airbnb, and Quora. Mixpanel Analytics is quickly becoming the industry-standard for measuring your web traffic data on desktop and mobile. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including cohort analysis and predictive analytics. You’ll walk away with a fundamental understanding of Mixpanel’s role in running your business.

Takeaways

• Explain why businesses choose Mixpanel over Google Analytics
• Learn the basic setup, navigation, and interface of Mixpanel
• Identify the metrics that matter most to your business
• Conduct retention analysis to visualize how often your customers come back
• Build a profile for each customer’s history of interactions with your website
• Predict user behavior based on who they are

Prereqs & Preparation

None. Please bring a laptop to class, along with a notepad and pen.