Intro to Social Media Strategy Mapping | August 31

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty, and sales.

• Learn how to develop and implement a social media strategy.
• Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
• Understand the difference between major social media platforms.
• Learn how to use the major social media platforms to create content and engage your audience.
• Identify which platforms to use for your business.
• Explain the difference between publishing, listening, and reporting tools.
• Create a weekly content calendar for your business.

• This class is taken completely online
• We will provide a link to the platform on the day of the class
• This class requires a computer and strong internet connection

NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email hello@generalassemb.ly and someone from our team will be sure to respond to you with sign in instructions right away.

Karen P’ng is a freelance strategist and consultant specialising in social media, digital marketing and content strategy. Having previously worked at Australia’s largest online retailer for 4.5 years, Karen turned to a full-time freelance role to help SMEs and established brands grow with structure and strategy. From fashion and furniture, to finance, she has worked with a range of clients including THE ICONIC, BrickX, Brosa, Weatherzone, and Escrow.com. Karen holds a BA from Queensland University of Technology but believes that most of her skills and expertise came from her experiences of learning on the job and consistent up-skilling through short courses.