Intro to Product Management
18

Thursday, 18 January

6:30 8:30 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
FREE!
Regular Ticket

Questions? Read our FAQs

Intro to Product Management

Mauricio Franzoni Photo


Digital Product Manager, Pearson

18

Thursday, 18 January

6:30 8:30 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
FREE!
Regular Ticket

Questions? Read our FAQs

About This Class

Learn the keys to driving product success.

Step into the world of product management with General Assembly. During our introductory workshop, explore how product managers use leadership and versatility to launch products people love. Touch on key tools and techniques for testing, designing, and improving products. Plus:

  • Discover the role and responsibilities of a product manager.
  • Survey today’s product management landscape and its career opportunities.
  • Walk through the fundamentals of the product management process including storyboarding, identifying risks and assumptions, and more.
  • Apply what you’ve learned to design a basic minimum viable product (MVP).

Chart your own career path. Pick up where this workshop leaves off. Enhance your professional skill set in our part-time Product Management course.

Takeaways

  • Describe the Product Management job landscape and learning opportunities for product management skills
  • Explain the role and core responsibilities of a product manager
  • Craft problem statements and hypotheses for a product or feature idea
  • Identify key risks and assumptions
  • Design a basic MVP to validate key assumptions

Prereqs & Preparation

None.

About the Instructor

Mauricio Franzoni Photo

Digital Product Manager,
Pearson

Experienced Product Marketer & Business Strategist with over 15 years’ experience working in Product Management, NPD and Sales, Financial & Marketing Planning roles across a variety of industries (Telco / FMCG / IT&T / Consumer Goods / Digital), in Australia as well as internationally servicing both Consumer and Commercial spaces.

I have successfully managed over the years product portfolio management from strategic marketing planning to tactical activities including NPD, Product Roadmap, P&L, Business Strategy, Channel Pricing, Product Positioning, Forecasting, Executive Reporting and Presentation, Development and Implementation of Customer Reporting and Business Dashboards, Category Planning Activities and Business Case Writing, overachieving Revenue, Margin and Market Share goals.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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