Intro to Pricing Strategy

Past Locations for this Class

Intro to Pricing Strategy

Hong Kong

Past Locations for this Class

About this class

If you’re a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. For a company with average economics, an 1% improvement in price has three to four times the impact on profitability compared to an 1% increase in volume.

In this class, you will learn how to use a framework to set a price for your new product or service. You will learn about the most common pricing models, with examples to demonstrate which one will be the best to support your business. Finally, you will learn about the intricate balance of treating pricing both as an art and a science.


  • Learn the framework that can be easily adopted when pricing for a new product or service
  • Understand key principles in pricing and common pricing models
  • Understand the pros and cons of the most common pricing strategies and how to implement them.
  • Learn about behavioural psychology and how to leverage that in pricing

Prereqs & Preparation


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