Intro to PR

London campuses

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Workshop

Intro to PR

London

London campuses

GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
London

Past Locations for this Workshop

About this workshop

Struggling to get coverage for your brand? Can’t understand why your content isn’t landing on social media? Aspiring to a career in PR? Or just wanting to up your media skills?

This class is designed to provide the fundamentals of what it takes to deliver effective public relations that deliver a measurable impact. Covering the basics of what PR is, how to build a strategic PR campaign, how to pick your tactics and what measure, you will learn about the essential components of communicating your company’s story in an age when newspapers are no longer enough.

There will be an opportunity for you to take these skills and try them out yourselves, as well as to get a glimpse of where the industry is heading next, with a brief summary of why purposeful communications can’t be beaten.

Takeaways

  • What PR is and why bother
  • Why news is no longer enough (and where content fits in)
  • How to build a strategic PR campaign
  • What you need to know about your audiences
  • How to choose the right tactics and type of media for your brand (e.g. earned, paid, owned or shared)
  • How to find, craft and sell newsworthy topics to the media
  • What happens when it all goes wrong
  • Why measurement matters (and how to do it properly)
  • Why purposeful PR always wins

Prereqs & Preparation

Students who will benefit the most from this class will already possess good to advanced oral and written communications skills and will follow the news and social media on a regular basis.

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