Google Analytics is a free tool that empowers you to measure what people are doing on your website or app. In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. Starting with an exercise to identify what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward.
General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.
Learn best practices to setup a Google Analytics account
Find your way around your Google Analytics account and learn basic terminology
Identify the metrics that matter to your business and how to measure these in Google Analytics
Learn how to export and share reports and export data
Find out which marketing campaigns and pages on your website create the most business value
Create custom segments, reports and dashboards
Learn the basics of tracking goals, campaigns, conversions and events
NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email firstname.lastname@example.org and someone from our team will be sure to respond to you with sign in instructions right away.
Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.
Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).
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