Intro to Google Analytics | FREE Online Livestream | May 19

Google Analytics is a free tool that empowers you to measure what people are doing on your website or app. In this class, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. Starting with an exercise to identify what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

• Learn best practices to setup a Google Analytics account
• Find your way around your Google Analytics account and learn basic terminology
• Identify the metrics that matter to your business and how to measure these in Google Analytics
• Learn how to export and share reports and export data
• Find out which marketing campaigns and pages on your website create the most business value
• Create custom segments, reports and dashboards
• Learn the basics of tracking goals, campaigns, conversions and events

• Have the Google Chrome Web Browser installed on your computer
• Sign up for a Google Demo Account
• This class will occur completely online using Zoom.
• Class information will be emailed to all students signed up around 24 hours and 2 hours before your class launches.

NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email ausnz@ga.co and someone from our team will be sure to respond to you with sign in instructions right away.

Briony is a digital marketing freelancer working with businesses in the UK and across the world. She works with businesses who need help reaching new customers, ranging from small indie businesses to hotel groups and everything in between. She specialises in SEO and also provides PPC, digital marketing strategy and social media consultancy services.

Briony's passion is teaching, and she loves helping students get to grips with digital marketing concepts.