Intro to Google Analytics Bootcamp
13

June 13 – June 14
3 Sessions

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£290 GBP
Regular Ticket
£290 GBP
Total

Questions? Read our FAQs

Intro to Google Analytics Bootcamp

Andrew White Photo


Co-founder, Inner Athlete | Ex-Google & Linkedin

13

June 13 – June 14
3 Sessions

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£290 GBP
Regular Ticket
£290 GBP
Total

Questions? Read our FAQs

About This Class Series

Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent.

Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your marketing campaigns.

In our fast paced bootcamp, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account, increase the quality of the data you collect, and how to use the reports to gain insights into your customers and marketing campaigns.

Please come ready with a laptop and access to a Google Analytics account for your company or website.

Schedule

Jun 13
Thursday, 13 June 10 am – 1 pm BST Part 1
Jun 13
Thursday, 13 June 2 5 pm BST Part 2
Jun 14
Friday, 14 June 10 am – 1 pm BST Part 3

Takeaways

Admin Deep Dive

  • Know how to set up your account, properties and views
  • How to use filters
  • Track goals and gain insights from reports
  • Define your business KPIs, goals and objectives
  • What Event tracking is, how to use and how to brief developers

Reporting Deep Dive

  • Overview of common reports and their features so you can understand your audience, how you acquire them, what they do when they are on the site and if they are converting.
  • Know why and how to segment data using basic, system and advanced segments
  • Track customer behaviour across multi-step conversions, funnels and goal flow
  • Find out how long people take to convert and how your marketing programmes assist in converting your visitors.
  • Additional Tools and Resources to improve your reporting efforts

Preparation

: General familiarity with the Google Analytics platform.

Preparation:

  • Please come ready with a laptop and access to a Google Analytics account for your company or website.

  • If you don't have access to a Google Analytics account you can use a demo account provided by Google. Free to use and available to anyone with a Google email account, this is populated with real data from the Google Merchandise Store, a real life e-commerce store where you can buy Google related merchandise. To access, follow the instructions in this link: https://support.google.com/analytics/answer/6367342#access

  • Complimentary tea & coffee are provided. We recommend bringing a packed lunch, or there is a Pret downstairs, a Tesco around the corner and Spitalfields Market a 5min walk away from GA London's campus.

About the Instructor

Andrew White Photo

Co-founder,
Inner Athlete | Ex-Google & Linkedin

Andrew has a deep-rooted passion for technology and has worked with some of the world's biggest and best known brands in his roles at Google and LinkedIn. He is now combining his passion for fitness with his marketing skills to launch a startup with two like-minded friends.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.