Intro to Google Analytics Bootcamp
29

October 29 – October 30
3 Sessions

GA London (Livestream)

Online Class
Livestream
£290 GBP
Regular Ticket
£290 GBP
Total

Questions? Read our FAQs

Intro to Google Analytics Bootcamp | October 29

Jay Paul Photo


Director, Hustle & Hive Marketing | General Assembly Lead Instructor (Campus & Enterprise)

29

October 29 – October 30
3 Sessions

GA London (Livestream)

Online Class
Livestream
£290 GBP
Regular Ticket
£290 GBP
Total

Questions? Read our FAQs

About This Class Series


This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop.

Google Analytics is the most commonly used web analytics tool in the world today. Though by only using the default settings, most users aren’t utilising the platform to its fullest extent.

Having a detailed understanding of Google Analytics gives you the ability to create accurate reports, extract insights from data, and effectively track, manage, and attribute ROI for your marketing campaigns.

In our fast paced bootcamp, you’ll learn how to take full advantage of the Google Analytics platform. You’ll get an overview of the best ways to properly set up and manage your account, increase the quality of the data you collect, and how to use the reports to gain insights into your customers and marketing campaigns.

Please come ready with a laptop and access to a Google Analytics account for your company or website.

Schedule

Oct 29
Thursday, 29 October 10 am – 1 pm GMT Part 1
Oct 29
Thursday, 29 October 2 5 pm GMT Part 2
Oct 30
Friday, 30 October 10 am – 1 pm GMT Part 3

Takeaways

Admin Deep Dive

  • Know how to set up your account, properties and views
  • How to use filters
  • Track goals and gain insights from reports
  • Define your business KPIs, goals and objectives
  • What Event tracking is, how to use and how to brief developers

Reporting Deep Dive

  • Overview of common reports and their features so you can understand your audience, how you acquire them, what they do when they are on the site and if they are converting.
  • Know why and how to segment data using basic, system and advanced segments
  • Track customer behaviour across multi-step conversions, funnels and goal flow
  • Find out how long people take to convert and how your marketing programmes assist in converting your visitors.
  • Additional Tools and Resources to improve your reporting efforts

Preparation

General familiarity with the Google Analytics platform.

Preparation:

  • This class is taken completely online via Zoom and Slack.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • Course set up information will be emailed to all students signed up around 48 hours before (and again an hour before) the course launches.
  • Please come ready with access to a Google Analytics account for your company or website.
  • If you don't have access to a Google Analytics account you can use a demo account provided by Google. Free to use and available to anyone with a Google email account, this is populated with real data from the Google Merchandise Store, a real life e-commerce store where you can buy Google related merchandise. To access, follow the instructions in this link: https://support.google.com/analytics/answer/6367342#access

About the Instructor

Jay Paul Photo

Director, Hustle & Hive Marketing | General Assembly Lead Instructor (Campus & Enterprise)

Originally hailing from Australia, Jay is an experienced Digital Trainer & Strategist based in London. Right now, she’s working with large brands and startups delivering digital strategy, transformation and training.

Jay is a GA alumni from way back. She has developed and facilitated 80+ digital workshops and courses for over 2,500 students. She’s trained students from companies including Procter & Gamble, Publicis, L’Oréal and Google.

Her digital marketing superpower is delivering campaigns that generate groundswell and conversions on a shoestring. Earning media coverage for campaigns with brands including BBC and Guardian.

Outside class, Jay is a bucket list runner - having run in France, Spain, UK, Switzerland, Canada, Australia, Thailand - and the list grows!

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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