Intro to Google Analytics 4 | FREE Online Livestream | September 14

The ability to measure what people are doing on your website or app is imperative to marketing success. That’s where Google Analytics comes into play.

In this free two-hour livestream, you’ll learn how to use Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. Starting with identifying what data matters most to your business, you will learn the smart way to gain customer insights and then turn these into actions that will drive your business forward. All in real time, taught by an industry professional.

Bonus: Come learn the basics and gain the skills you need to successfully navigate the new Google Analytics 4!

What will the livestream learning experience be like?

• Ask questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.
• Learn new skills in the comfort of your own home, or on the go!

• Learn best practices to set up a Google Analytics account.
• Find your way around Google Analytics and learn basic terminology.
• Identify the metrics that matter to your business and how to measure using Google Analytics.
• Learn how to analyse the extracted data.

Ready to continue on your learning journey?

Check out our course catalog to find your next step. Whether you’re looking to enhance your professional skill set in one of our part-time courses, or go for a complete career transformation by enrolling in one of our immersive courses, we’ve got you covered!

• This class is taken completely online, and requires a computer and a strong internet connection.
• Have the Google Chrome Web Browser installed on your computer.
• Sign up for a Google Demo Account. NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).