Intro to Google AdWords Bootcamp (Santa Monica) | Online

About this class

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.

Google Adwords advertising can provide huge opportunities to reach your customer base, but if not managed properly, it can quickly become unprofitable. This class series will help Google AdWords users to identify errors and waste within their accounts and create an optimization plan.

In this class we'll focus on high impact activities, including the following: profitable keyword selection, writing killer ad copy, attracting perfect customers, tracking and reporting, keyword bidding strategy, and finding & eliminating wasteful spend.

The best place to park is in the structure off of Colorado and 2nd St. The first 90 minutes are free (269 Colorado Ave, Santa Monica, CA 90401).

The end of the Expo Line is the Downtown Santa Monica station, which is a 5-minute walk to campus.

The 733 bus also ends in Santa Monica directly in front of our building.

Takeaways

Define key advantages to creating a Google ad campaign. - Explain the difference in volume between low and high intent search campaigns - Understand how Google ranks ads based on how much you bid and the quality of your campaign - Use tools to analyze how effective keywords are at generating clicks and leads - Describe the impact that ad relevance has on converting prospects to users and customers - Learn strategic methods to create effective ad copy

Prereqs & Preparation

This class is ideal for digital or traditional marketers looking to learn new skills, marketing managers who want to understand AdWords instead of just outsourcing everything to an agency, and Founders/CEOs of startups who are looking for profitable way to boost conversions.

Please bring a laptop, pencil, and paper.