Intro to Google Ads
27

Tuesday, 27 August

7 9:30 pm PDT

GA Los Angeles (Santa Monica)

1520 2nd Street
Santa Monica, CA 90401
$50 USD
Regular Ticket
$50 USD
Total
`

Questions? Read our FAQs

Intro to Google Ads

Jordan Bell Photo


Chief Strategist & Founder, Agency Bell

27

Tuesday, 27 August

7 9:30 pm PDT

GA Los Angeles (Santa Monica)

1520 2nd Street
Santa Monica, CA 90401
$50 USD
Regular Ticket
$50 USD
Total
`

Questions? Read our FAQs

About This Class

Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.

Takeaways

  • Define key advantages to creating a Google ad campaign.
  • Explain the difference in volume between low and high intent search campaigns.
  • Understand how Google ranks ads based on how much you bid and the quality of your campaign.
  • Use tools to analyze how effective keywords are at generating clicks and leads.
  • Describe the impact that ad relevance has on converting prospects to users and customers.
  • Learn strategic methods to create effective ad copy.

Preparation

None.

Please bring a laptop, pencil, and paper.

About the Instructor

Jordan Bell Photo

Chief Strategist & Founder,
Agency Bell

Jordan is an in-demand digital expert with a passion for combining innovative digital marketing strategy with powerful online technologies. With considerable experience running omni-channel digital marketing campaigns for companies ranging from Microsoft to early stage startups, Jordan helped build the marketing and client service programs of two successful agencies.

Today, he runs Agency Bell, a performance-driven marketing company focused purely on driving maximum ROI for their clients through industry-leading digital strategy and technology, and expert-level campaign management. Jordan holds his MBA from UCLA’s Anderson School of Management. He enjoys playing music, riding his motorcycle, running poker and pool tables, staying active outside and in the gym, and ballroom/club dancing to Latin, swing, and country styles.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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