Intro to Facebook Ads | FREE Online Livestream | July 28

With over 2.8 billion active users, and 1.84 billion users that are visiting daily, Facebook is the place to be when it comes to advertising your business!

In this free, two-hour livestream, you’ll learn how to make the most of Facebook advertising. We’ll focus on specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll learn the tools and tricks to run more effective Facebook ads. All in real time, taught by an industry professional.

Come learn the basics and gain the skills you need to grow your business through Facebook ads!

What will the livestream learning experience be like?

• Ask questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.
• Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.

• Learn the anatomy of a successful Facebook ad.
• Understand bidding and how to set up A/B tests.
• Explore Custom Audiences and set up some in your business account.
• Learn how to optimize your ads.
• Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
• Learn to stay organized when tracking and reporting results.

Ready to continue on your learning journey?

Check out our course catalog to find your next step. Whether you’re looking to enhance your professional skill set in one of our part-time courses, or go for a complete career transformation by enrolling in one of our immersive courses, we’ve got you covered!

• This class is taken completely online, and requires a computer and a strong internet connection
• We will provide a link to the platform on the day of the class NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).