Intro to Email Marketing Strategy
17

Tuesday, 17 January

6:15 9:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

Intro to Email Marketing Strategy

Jill Quick Photo


Data-Driven Digital Marketing Consultant, Trainer, Speaker and Author working with Existing Brands and Start-Ups, Quick Marketing

17

Tuesday, 17 January

6:15 9:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

About This Workshop

Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing, a recent grad interested in the field, or a marketer who looking to increase your skills, this class serves as an introduction to help get you going.

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximise conversions, and what to measure and track.

Takeaways

  • Why data management is important including Data Protection Act and revised additions to European Legislation
  • List management and growth ideas
  • Customer segmentation
  • Understand the various contact strategies for email programmes such as Nursery/ Welcome, Activation, Retention and Referral campaigns
  • Measurement for ROI and attribution- how to measure the success of your email campaigns

Prereqs & Preparation

Please bring a laptop.

About the Instructor

Jill Quick Photo

Data-Driven Digital Marketing Consultant, Trainer, Speaker and Author working with Existing Brands and Start-Ups,
Quick Marketing

Break down the jargon, lose the fluffy reports and develop growth strategies that have data at its core. I help unwrap the shiny wrapping paper and help businesses and marketers bring out the best in their Digital Marketing. I am data driven and captivated by the reasons why people buy, and using data and insights to create strategies that really work in the real world.

I empower both start-ups and established businesses with the map to help them succeed in navigating the digital landscape. I help you to develop an actionable digital marketing strategy based on your own unique business needs and show you how to create campaigns founded on analytics by allowing you to pinpoint exactly what moves the needle in your campaigns.

On a personal note, I am a mum of two from the north with a love for good puns, vintage art and strong, decent coffee.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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