Intro to Email Marketing Strategy

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

Intro to Email Marketing Strategy

Washington D.C.

Washington D.C. campuses

GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005

Past Locations for this Workshop

About this workshop

Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing, a recent grad interested in the field, or a marketer who looking to increase your skills, this class serves as an introduction to help get you going. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximise conversions, and what to measure and track.

Takeaways

  • Why data management is important including Data Protection Act and revised additions to European Legislation
  • List management and growth ideas
  • Customer segmentation
  • Understand the various contact strategies for email programmes such as Nursery/ Welcome, Activation, Retention and Referral campaigns
  • Measurement for ROI and attribution- how to measure the success of your email campaigns

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