Intro To Digital Marketing
26

Wednesday, 26 April

6:30 8:30 pm AEST

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
FREE!
Regular Ticket

Questions? Read our FAQs

Intro To Digital Marketing

Catherine Toms Photo


Co-Founder, Smithfield Digital

26

Wednesday, 26 April

6:30 8:30 pm AEST

GA Melbourne

12A, 45 William Street
Melbourne, Australia 3000
FREE!
Regular Ticket

Questions? Read our FAQs

About This Class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Prereqs & Preparation

Watch the following 5 videos (3 min total)

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k KPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu Data: https://generalassembly.wistia.com/medias/yw8lgn96nu Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2 Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

About the Instructor

Catherine Toms Photo

Co-Founder,
Smithfield Digital

Catherine is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; whose mission is to grow startups and small businesses by crafting powerful digital footprints that cut through the clutter online.

In a former life, Catherine spent almost 20 years agency-side in the digital space in London & Sydney. Working alongside a whole bunch of talented, industry experts she designed and implemented award-winning digital marketing campaigns for big, well-known clients dotted around the globe. Her last years in corporate world were incredible, but all consuming.

So in April 2014, she did the scariest and as it turns out, greatest thing ever. Jumped off the conveyor belt to travel the world with her young family, find freedom and discover the lucky lifestyle of a digital nomad.

Recently resettled in Melbourne Catherine shares her digital capabilities with a growing tribe of creative, entrepreneurial businesses at Smithfield Digital. She also teaches workshops and courses at General Assembly, including Digital Marketing and How to succeed as a Digital Nomad.

When not immersed in the latest digital happenings she’s likely to be finding new places to indulge her coffee addiction & hanging out with her family by the beach in Bayside, Melbourne.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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