Questions? Read our FAQs
Questions? Read our FAQs
See the strategies that drive today’s biggest brands.
Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:
Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.
Watch the following 5 videos (3 min total)
Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k KPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu Data: https://generalassembly.wistia.com/medias/yw8lgn96nu Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2 Big data: https://generalassembly.wistia.com/medias/12cb6psj9a
Catherine is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; whose mission is to grow startups and small businesses by crafting powerful digital footprints that cut through the clutter online.
In a former life, Catherine spent almost 20 years agency-side in the digital space in London & Sydney. Working alongside a whole bunch of talented, industry experts she designed and implemented award-winning digital marketing campaigns for big, well-known clients dotted around the globe. Her last years in corporate world were incredible, but all consuming.
So in April 2014, she did the scariest and as it turns out, greatest thing ever. Jumped off the conveyor belt to travel the world with her young family, find freedom and discover the lucky lifestyle of a digital nomad.
Recently resettled in Melbourne Catherine shares her digital capabilities with a growing tribe of creative, entrepreneurial businesses at Smithfield Digital. She also teaches workshops and courses at General Assembly, including Digital Marketing and How to succeed as a Digital Nomad.
When not immersed in the latest digital happenings she’s likely to be finding new places to indulge her coffee addiction & hanging out with her family by the beach in Bayside, Melbourne.
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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