Intro to Digital Marketing with PRSA
19

Friday, 19 July

9 11 am EDT

GA D.C. (Penn Quarter)

509 7th Street N.W.
Washington DC
FREE!
Regular Ticket
`

In Partnership With:

PRSA–National Capital Chapter logo

Questions? Read our FAQs

Intro to Digital Marketing with PRSA

Burns Foster Photo


Digital Marketing Manager, mdg Agency

19

Friday, 19 July

9 11 am EDT

GA D.C. (Penn Quarter)

509 7th Street N.W.
Washington DC
FREE!
Regular Ticket
`

In Partnership With:

PRSA–National Capital Chapter logo

Questions? Read our FAQs

About This Event

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing workshop.

Takeaways

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM)
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Preparation

Watch the following 5 videos (3 min total)

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k
KPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu
Data: https://generalassembly.wistia.com/medias/yw8lgn96nu
Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2
Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

About the Instructor

Burns Foster Photo

Digital Marketing Manager,
mdg Agency

Burns Foster is a Digital Marketing Manager at mdg Agency with a long background in developing marketing strategies for clients across multiple verticals. Burns is also a 2015 ProInspire Fellow and a 2014 General Assembly DC alumna. When Burns isn’t exploring her passion for digital marketing, you can find her spoiling her dog Yoshi, gardening, teaching yoga, and brewing spectacular craft beer.

In recognition of her exemplary service in the classroom, Burns has been selected as a member of General Assembly's Distinguished Faculty program.

About Our Partners

PRSA–National Capital Chapter

PRSA-NCC is the leading source of public relations events, education, and networking in the Washington, D.C. area. PRSA-NCC is the largest and most active PRSA chapter in the nation – with more than 1,200 members and 40-plus events each year. PRSA is the world's largest organization for public relations professionals with nearly 32,000 professional and student members.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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