Intro to Digital Marketing | FREE Online Livestream | August 11

Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business.

In this free, two-hour livestream, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. All in real time, taught by an industry professional.

Come learn the basics and gain the skills you need to create your first digital marketing campaign!

What will the livestream learning experience be like?

• Ask questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.
• Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.

• Understand how digital marketing can help a business drive their bottom line.
• Learn different tools and strategies used in Digital Marketing today
• Describe and understand the Objective-First Framework.
• Apply the Objective-First Framework to a real world example

Ready to continue on your learning journey?

Check out our course catalog to find your next step. Whether you’re looking to enhance your professional skill set in one of our part-time courses, or go for a complete career transformation by enrolling in one of our immersive courses, we’ve got you covered!

• This class is taken completely online, and requires a computer and a strong internet connection.
• We will provide a link to the platform on the day of the class. NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!

Rachel is a resident of Austin, TX where she has built her career at tech companies of various sizes and stages, applying her strong aptitude for analytics and process to help implement data-driven solutions to complex business problems. Rachel has taken on many roles throughout her career, from engineering to marketing to operations, each enabling her to further explore her curiosity and passion for data and technology. She holds an MS in Environmental Engineering and a BS in Chemical Engineering from the University of Texas at Austin.

In her spare time, you will find Rachel attending or performing at an improv show at one of the many great theaters in town, or enjoying time out with friends and her dogs on an outdoor patio.

In recognition of her exemplary service in the classroom as both a Digital Marketing and Data Analytics Instructor, Rachel was selected as a member of General Assembly's Distinguished Faculty program. Rachel has been with General Assembly since 2016.