Intro to Digital Marketing | FREE Online Livestream | December 22

Free
Thursday, 22 December, 2022
10 am – 12 pm EST
Online

About This Workshop

Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business.

In this free, two-hour livestream, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. All in real time, taught by an industry professional.

Come learn the basics and gain the skills you need to create your first digital marketing campaign!

What will the livestream learning experience be like?

  • Ask questions and build your online network by interacting with fellow classmates and an expert instructor —all in real time via live chatbox and Q&A.
  • Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.

Takeaways

  • Understand how digital marketing can help a business drive their bottom line.
  • Learn different tools and strategies used in Digital Marketing today
  • Describe and understand the Objective-First Framework.
  • Apply the Objective-First Framework to a real world example

Ready to continue on your learning journey?

Check out our course catalog to find your next step. Whether you’re looking to enhance your professional skill set in one of our part-time courses, or go for a complete career transformation by enrolling in one of our immersive courses, we’ve got you covered!

Preparation

  • This class is taken completely online, and requires a computer and a strong internet connection.
  • We will provide a link to the platform on the day of the class. NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly and we’ll send sign-in instructions right away!

About the Instructor

Nina Shapiro Photo

Founding Member & Head of Digital Marketing at Double Major, Lead Instructor General Assembly

Nina Shapiro is a Lead Digital Marketing Instructor for GA and a founding member and Head of Digital Marketing at Double Major: a design and digital marketing collective with expertise building direct-to-consumer brands in the wellness, fashion, food, and lifestyle industries. Double Major serves as an in-house consultancy offering services ranging from brand and web design, social media, SEO, paid media and more.

During her career, Nina managed digital marketing at Polaroid and social media at The Whitney Museum of American Art. Today she works to build and implement their digital marketing and paid media strategies to achieve their marketing goals. She has expertise creating impactful advertising campaigns that drive awareness and growth for start-ups, internationally known brands, and everything in-between.

Nina lives in Brooklyn with her adorable rescue pup, Jemi.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

Illinois Students

Participants who complete this workshop will not receive a certificate or any other designation of completion.

This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.

This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.

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Join Us
By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.