Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business.
In this free, two-hour livestream, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. All in real time, taught by an industry professional.
Come learn the basics and gain the skills you need to create your first digital marketing campaign!
What will the livestream learning experience be like?
Ready to continue on your learning journey?
Check out our course catalog to find your next step. Whether you’re looking to enhance your professional skill set in one of our part-time courses, or go for a complete career transformation by enrolling in one of our immersive courses, we’ve got you covered!
Barbara is a 21-year agency veteran with experience across experiential, digital, and social media marketing verticals. She has lead clients through many digital "firsts" including the first million-dollar ad buy, first social media strategy, and first influencer program all the while growing and evolving strategies and approaches to meet the needs of her clients. She has worked across CPG, telecom, financial, and manufacturing industries and currently serves as the In-House Agency Client Services Manager at Caterpillar, Inc.
In her free time, she works as a small business digital marketing consultant, is pursuing a Master's degree in Organizational Leadership at Johns Hopkins University, and is a digital marketing instructor at General Assembly.
Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.
Participants who complete this workshop will not receive a certificate or any other designation of completion.
This workshop is not designed to prepare individuals to follow or pursue a trade, occupation or profession. It is not designed to improve, enhance, or add to the skills and abilities of an individual relative to occupational responsibilities or career opportunities.
This workshop is not approved by the Division of Private Business and Vocational Schools at the Illinois Board of Higher Education and participation in this workshop/event will not be counted towards an approved IBHE program/course of instruction.