Thursday, 26 September
New York City
GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010
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Digital marketing is one of the most vital methods for growth across all industries, and nonprofits and socially conscious businesses are no exception. Over the past ten years we have repeatedly seen that those who invest in creating quality content, and dispersing it across digital platforms in the right way, are also the organizations attracting the most donors and garnering the most attention.Learn how to get your organization or socially conscious business on the right track through this introductory workshop to all things digital, including: email strategy, organic social, paid social ads, paid google ads, intro to google analytics, content strategy, and more. Plus, learn all the amazing free tools and resources out there to help you build your brand and drive engagement to donors, volunteers, activists, clients, and the other various players in your arena.
This workshop is for beginners to digital marketing, and is perfect for anyone who works in nonprofits, mission-driven businesses, or who wants to add a socially conscious lens to their digital footprint.
You’ll walk away with an introductory grasp on all of the components that make good digital marketing campaigns, learn how to build strong campaigns using KPI’s, and see examples and resources for some of the best campaigns out there to date.
Please bring either a laptop or pen and paper to take notes on.
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