Intro to Digital Marketing.
16

Wednesday, 16 August

7 9 pm EDT

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta, GA 30308
$30 USD
Regular Ticket
$30 USD
Total

Questions? Read our FAQs

Intro to Digital Marketing.

Candace Bazemore Photo


Vice President of Sales & Marketing, J. Lane Media

16

Wednesday, 16 August

7 9 pm EDT

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta, GA 30308
$30 USD
Regular Ticket
$30 USD
Total

Questions? Read our FAQs

About This Class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Prereqs & Preparation

Watch the following 5 videos (3 min total)

About the Instructor

Candace Bazemore Photo

Vice President of Sales & Marketing,
J. Lane Media

Candace Bazemore is a Digital, Social Media and Marketing Consultant for businesses, nonprofits and women. Candace is the Vice President of Sales & Marketing for J. Lane Media, an Atlanta based design and marketing firm that specializes in digital and content marketing strategy.
Candace has held several key roles in the digital marketing space, including being the Senior Manager of Web and Digital Marketing for Cbeyond/Birch Communications, Director of Marketing and Communications for the Liberian Consulate, and Vice President and Digital Sales Product Development Manager at SunTrust Bank. Candace also founded Sister Girl News, a digital magazine and radio show with a large international following and she has thousands of articles, posts and interviews to her credit.
Candace believes in giving back to the community and currently serves as Amario’s Art Academy Board President, an Atlanta Film Festival Board member, and she is a member of the United Way of Greater Atlanta’s Women of Cole Council. Candace is the 2016-2017 Technology Training Chair for the Junior League of Atlanta (JLA). Candace won 2013 Committee of the Year as the Founding Chair of the JLA’s Leadership Institute and as 2004 American Business Women's Association Chapter Woman of the Year.
Candace is a part of Leadership DeKalb 2017, Georgia WIN List Academy 2017, Project Understanding 2015 Program and 2014 United Way VIP Program. Candace has served as President of the Atlanta Micro Fund and as an Ambassador for the Metro Atlanta Chamber of Commerce.
Candace is a proud graduate of Clark Atlanta University, a Kennesaw State University KIP Program graduate and a Scrum Alliance Certified Scrum Master (CSM).
A Newport News, Virginia native, Candace has made Atlanta her home for over 15 years.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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