Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
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Participants of this workshop will learn:
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I’m a passionate Design leader with expertise in research, strategy, design and innovation. I have experience in creating immersive app based, online and mixed reality solutions.
By day, I am the Head of Design at Telstra Purple where I work closely with our design teams across Australia who craft experiences that solve complex problems for our customers.
My passion is designing with and for cutting edge technologies.
I believe that designing for humans is a skill that will constantly evolve as we collectively become more comfortable with emerging technologies and incorporating them in our lives. I love being at the forefront of how we can design for these new interaction paradigms and user expectations whilst ensuring they are useful, understood and trusted.
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