Intro to Customer Journey Mapping | FREE Online Livestream | August 24

Free
Wednesday, 24 August, 2022
5 7 am EDT
Adelaide (Online)

About This Workshop

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.

Takeaways

Participants of this workshop will learn:

  • Where and how to find the necessary data and research inputs to customer journey maps
  • Proven consumer journey map design methodologies used for major brands and products
  • How to implement consumer journey maps as shown by real business case studies

Preparation

  • This class is taken completely online
  • We will provide a link to the platform on the day of the class
  • This class requires a computer and strong internet connection

NOTE: A small percentage of participants may not receive emails from us due to some domains blocking our automated emails. If you do not receive sign in instructions within 1 hour of the livestream, please email help@generalassemb.ly and someone from our team will be sure to respond to you with sign in instructions right away.

About the Instructor

Glenn Carmichael Photo

Head of Design,, Telstra Purple

I’m a passionate Design leader with expertise in research, strategy, design and innovation. I have experience in creating immersive app based, online and mixed reality solutions.

By day, I am the Head of Design at Telstra Purple where I work closely with our design teams across Australia who craft experiences that solve complex problems for our customers.

My passion is designing with and for cutting edge technologies.

I believe that designing for humans is a skill that will constantly evolve as we collectively become more comfortable with emerging technologies and incorporating them in our lives. I love being at the forefront of how we can design for these new interaction paradigms and user expectations whilst ensuring they are useful, understood and trusted.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.