Intro to Content Strategy (Downtown LA)

Los Angeles campuses

GA Los Angeles (DTLA)
360 E. 2nd Street, Suite 400
Los Angeles CA 90012

GA Los Angeles (Santa Monica)
1520 2nd Street
Santa Monica CA 90401

Past Locations for this Class

Intro to Content Strategy (Downtown LA)

Los Angeles

Los Angeles campuses

GA Los Angeles (DTLA)
360 E. 2nd Street, Suite 400
Los Angeles CA 90012

GA Los Angeles (Santa Monica)
1520 2nd Street
Santa Monica CA 90401

Past Locations for this Class

About this class

The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having.

A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to connect with people in a meaningful way. In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics. You'll leave knowing how to lay the foundation for creating content and how to activate across digital channels.

The best parking structure to use is at 350 E. 2nd Street. It is directly next door (to the right) of our building. The cost is $2.00/15 min ($10 max), $5.00 flat rate after 4pm.

Gold line stop in Little Tokyo is a 5 minute walk to campus. Red line stop at Grand Park and Civic Center is about 10-15 minute walk.

Takeaways

  • How to create a thematic strategy and the approach to digital storytelling
  • A beginning look at assigning and assessing channels & formats
  • Initial guide to defining KPIs and how to measure success

Prereqs & Preparation

Students should come prepared with 2-3 examples of content (social media posts, blog posts, videos etc.) they like from brands, editorial sites, people etc.

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