Instapets: The Rise of the Animal Celebrity!

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Instapets: The Rise of the Animal Celebrity! | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Event

About this event

SMCLA's June event is dedicated to the rise of a most beautiful and heart-warming internet trend – the animal celeb. (So much better than the Kardashians anyway...)

And we aren’t the only ones to take notice of the increasing popularity of “Petstagrams” and online animal personas over the last few years. From Boo the Dog to Grumpy Cat to Tuna the Chiweenie, what started off as a weekend fad has hit the mainstream — read: your newsfeed. So let’s celebrate the fuzzy babies (and their humans, of course) who helped turn this movement into a viral, profitable, and slobbery sensation.

Join us for a "Yappy Hour" on Tuesday, June 23rd followed by a panel with social pet experts to discuss the perks and profits of owning a famous animal, as well as the boundary between animal stardom and animal cruelty.

  • Rachael King - DogVacay + Talent management for @misterbuttersworth
  • Kara Dykert - Business Manager for Tuna the Chiweeenie
  • Danielle Maveal - BarkBox + BarkBuddy
  • Corianda Dimes, GOLIN (moderator)

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