Instagram Reels Workshop: Reel-y Important for Your Social Strategy 🎞️ | July 31

You may have heard of Instagram Reels (even seen them taking over your explore feed!) and while part of you is groaning at the thought of yet another format to incorporate into your social media marketing strategy - trust us when we say it's one you can't ignore.

In this session you'll learn what Reels are, how brands are using them, how to create killer content within the platform, and most importantly - how to make an impact with minimal effort (because let's be honest, that's what we're all here for!). Suitable for small business owners or anyone who is interested in taking advantage of Instagram Reels to increase brand visibility and shareability.

Please note:

This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:

• Have your camera turned on for the entire session
• Have an accessible microphone
• Be in a quiet, well-lit space with minimal distractions
• Strong internet connection

• Learn what Reels are, and how to navigate the Reels interface (create content, use effects and music, and edit footage)

• Create a content strategy specifically for Reels

• Understand key trends and video styles that drive engagement

• Understand the relationship between Reels and business results

• Tips and Tricks to get your started, and make your life easier

In preparation, please download Zoom.

This session is not recorded however, you will receive the instructor’s slides following the session.

If you have any questions please reach out to help@generalassemb.ly

Jordan Lomax is an experienced Digital Marketing Manager, as well as graphic designer, with a broad portfolio of previous clients across many different industries, including fashion, tech, music, travel, e-commerce and food. She has worked on both client and agency side for the likes of Spotify, Shopbop, OMD and The Thoughtful Agency, as well as freelancing for many other high profile brands, developing and implementing their digital marketing strategies.

Jordan now runs The Social Lab - a social, web and design agency servicing a range of clients, big and small. Outside of this, she is a freelance designer and digital strategist, and (most importantly!) is the Lead Instructor for General Assembly's Digital Marketing immersive, guiding students along the road to becoming fully-fledged Digital Marketers. In recognition of her exemplary service in the classroom, Jordan has been selected as a member of General Assembly's Distinguished Faculty program.

In what little spare time she has, Jordan is an enthusiastic consumer of reality television and loves spending time with her beautiful pooch, Iggy.