Instagram Masterclass
17

Thursday, 17 December

8 10 pm EST

FREE!
Cost

In Partnership With:

International Rescue Committee logo

Questions? Read our FAQs

Instagram Masterclass | December 17

Sotirios Seridis Photo


Founder, XYZ Lab

17

Thursday, 17 December

8 10 pm EST

Online

Anywhere
Online
FREE!
Cost

In Partnership With:

International Rescue Committee logo

Questions? Read our FAQs

About This Class

Instagram continues to dominate the social media landscape and just recently hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business.

In this special Instagram Masterclass, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing your Instagram feed, visual aesthetics, stories, and IGTV.

Here is what you will learn:

  • Types of visual content to produce on Instagram - what works well and what does not
  • Free and paid apps and services to help with your Instagram planning
  • How to engage your audience using Instagram stories
  • Hashtag strategy
  • Determining your brand content pillars and social media calendaring
  • How to find and work with influencers
  • How to set up your Instagram Business Profile and leverage insights

You’ll be taught by a professional digital marketing agency owner who will share with you the secrets and tools the professionals use. Whether you already are using Instagram or not, you’ll come away with the things you need to start driving sales with Instagram.

Takeaways

  • Learn how to incorporate Instagram as an important part of your overall social media strategy
  • How to leverage data from Instagram insights to drive decisions
  • Apps to help with your planning and content strategy

Preparation

No prerequisites are required for this course and a website is NOT required. Please come to class with the Instagram app downloaded to your phone if you have not done so already

About the Instructor

Sotirios Seridis Photo

Founder,
XYZ Lab

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

About Our Partners

International Rescue Committee

For every eligible individual who registers for these Featured Workshops, held from November 10, 2020 to December 30, 2020, GA will donate $1 USD to the International Rescue Committee up to $150,000.

The International Rescue Committee helps people whose lives and livelihoods are shattered by conflict and disaster to survive, recover, and gain control of their future. For more information visit www.rescue.org.

For the full terms and conditions of this donation promotion please click here.

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