Instagram for Business: Converting Followers to Customers
21

Saturday, 21 December

11 am – 4 pm EST

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$199 USD
Regular Ticket
$199 USD
Total

Questions? Read our FAQs

Instagram for Business: Converting Followers to Customers | December 21

Sharon Lee Thony Photo


Digital Marketing Executive, Founder & Principal of SLT Consulting, Sharon Lee Thony Consulting

21

Saturday, 21 December

11 am – 4 pm EST

GA NYC (Manhattan), Classrooms (3rd Floor)

10 East 21st Street
New York, NY 10010
$199 USD
Regular Ticket
$199 USD
Total

Questions? Read our FAQs

About This Workshop

With 800 million monthly active users and growing, Instagram has become a critical social media platform for businesses that are visually driven. In this hands-on workshop designed for small- and large-business owners, community managers, social media managers, and PR managers; you’ll learn how to build a fun and engaging Instagram account that can convert followers to customers.

Learn how to use Instagram with best practices in Content Strategy, Ads Manager, Instagram Stories & Instagram Business Tools to grow your following, captivate your community & inspire conversion from your followers.


What You’ll Learn in this Instagram for Business Workshop:


How to craft an effective Instagram profile

Learn how to write an Instagram bio that is optimized for targeted keywords related to your industry, and what you need to include to help your business stand out.

The best practices for content planning on Instagram

Understand why you should plan and manage your content ahead of time, and see how to organize a content calendar for Instagram. Plus, learn the posting techniques that could help you beat the Instagram algorithm and gain new followers and best practices related to Instagram Live and Stories.

How to create, track and optimize Instagram ads

Craft ads that are targeted to your followers or prospective customers. Learn how to utilize Instagram's various advertising tools and ad units to tell your story, analyze insights and optimize for advertising effectiveness.

How to curate a gorgeous Instagram feed

Learn how to visualize your overall content strategy and view your Instagram profile as an entire feed in order to establish a branding standard that appeals to larger audiences.

How to make your Instagram account more discoverable

Understanding your core audience members is key to finding success on Instagram. Learn how to research hashtags that are targeted to your business and will help you grow engaged communities.

Takeaways

  • Craft an effective Instagram profile
  • Learn the best practices for content planning on Instagram
  • Explore how to create, track and optimize Instagram ads
  • Learn to curate a gorgeous Instagram feed
  • Understand how to make your Instagram account more discoverable

Preparation

Bring your laptop and phone Set-up an Instagram account for your business

Regulatory Information:

General Assembly’s workshops are for recreational purposes and are not regulated by the Bureau of Proprietary School Supervision.

About the Instructor

Sharon Lee Thony Photo

Digital Marketing Executive, Founder & Principal of SLT Consulting,
Sharon Lee Thony Consulting

Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands. Sharon is founder and principal at Sharon Lee Thony Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Sharon started her career as an account executive at top advertising agencies like Saatchi & Saatchi and McCann-Erickson, working with client brands like P&G, Unilever, MasterCard, and Johnson & Johnson. She later went client-side to Unilever brand marketing to work on personal care products like Caress, Lever 2000, Q-tips, Axe, Dove, Snuggle, and Wisk. She led marketing teams in the non-profit sector at the Girl Scouts of the USA and Lumberyard, as well as luxury hotel brands like COMO Hotels & Resorts, Triumph Hotels and Le Soleil d’Or.

She is a Founding Member of Chief, a network of elite female professionals, and Co-Chair of the National Alumni Council at the American Association of Advertising Agencies. Sharon has earned a BA from New York University and an MBA from The Wharton School. She lives in NYC with her husband, their two adorable sons and their dog.

Sharon has taught over 100+ classes and workshops in digital marketing at General Assembly.
She serves as a member of the General Assembly Digital Marketing Product Advisory Board and in recognition of her exemplary service in the classroom, Sharon has been selected as a member of General Assembly's Distinguished Faculty program.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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