Instagram Ads Workshop: Spark Inspiration and Drive Action

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

Instagram Ads Workshop: Spark Inspiration and Drive Action | Online

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

About this workshop

In this hands-on and interactive workshop for social media managers, digital marketing professionals and entrepreneurs, learn how to reach customers on Instagram using the Instagram App and Ads Manager. From sparking inspiration to driving action, get the business results and customers you care about on the fastest growing social media platform.

Takeaways

  • Develop an Instagram Strategy using the Objective-First Framework
  • Reach people on Instagram who matter the most to your brand or business
  • Implement strategies to meet marketing goals at every stage of the funnel: awareness, consideration or conversion
  • Create both Instagram promotions and advertising campaigns (yes, there is a difference!)
  • Best practices for monitoring, analyzing and optimizing campaign results

Prereqs & Preparation

  • Access to Instagram Business account and Facebook Ads Manager
  • Access to your website's Google Analytics (optional, but recommended)
  • Bring your phone and laptop to class

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